What is an ident?
An ident is designed to identify a particular studio, it is like a logo. The design needs to be memorable and easily recognisable to the audience. Both film and television studios often have moving idents. The ident always appears at the start of a film, before it's opening titles.
Examples of Studio idents
Film4 Studio Ident History
Columbia Pictures Studio Ident History
BBC TV Ident History
Star Cinema Studio Ident History
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